A complete picture of the people who matter
Data is the key to audience management. However, how can you understand your customers when the data you hold is inaccurate and disorganised? A Single Customer View (SCV) is a complete picture of when, where and how people have interacted with your business. By incorporating every touch point with your brand into an intelligent and holistic summary, SCV enables you to maximise opportunities to drive sales, cross-sell, upsell and increase your customers’ lifetime value.
How It Works
Information about your customers can come from a variety of sources – where they advertise, events they’ve attended, publications they subscribe to and so on. Without efficient marketing database management this data can become quickly outdated and unwieldy. A Single Customer View collates these touch-points into one manageable customer profile. The remarkable benefits of this approach include: