(…and why you should seriously consider adopting this mindset in your B2B publishing business)
Disaster. Your carefully crafted marketing campaign DID NOT return the results you expected.
You nailed the copy, honed the design, and perfected the offer, and despite your marketing department working stupid hours, your latest campaign has bombed – expensively.
Have you ever experienced this? If so, no doubt you’re wondering what the heck went wrong.
Download this and discover…