The B2B publishing industry has radically changed over recent years and magazine publishers have had to adapt. Although the key concept of building relationships between buyers and sellers remains the same, where and how these interactions take place has evolved beyond the printed word. Our Event Registration Management software enables you to process and understand this data to ensure opportunities are not being missed.
Connecting the dots offline and on your computer
Effective event registration management let’s you gain important insights about the people attending your events and who might want to attend in the future. It’s all too easy to lose sight of individuals in a tangled web of data. Utilising a Single Customer View, we bring together all the information you have about attendees into a single, holistic view. This creates a clear and comprehensive profile that can be used to enhance future marketing activities.
Enriching the customer experience
Events, award ceremonies and other functions are just one way that people connect with your business. By tracking all their touchpoints – whether through a magazine subscription, email sign-up or registering for an event – a much more detail picture is revealed. Better understanding of customers allows you to improve your marketing communication, resulting in better customer service and higher customer retention rates.