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Data is used by every B2B publisher, though some use it more effectively than others. We grab five minutes with Daniel Verrells, MD of Beeline Data Services, to ask him how B2B publishers could manage their data better.

I think in times like these, you’ve got to be ready – lean, mean and hungry to get on with it, when the tornado has left. That being the case, I think getting your data in the right way and being able to use it effectively is at the top of the queue.

Read more here…