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Audience Data Management System

This brief video introduces you to how Beeline enables you to access that vital competitive advantage through your data

Meaningful data at your fingertips

Your audience data is your most important asset. After all, this is who your advertisers pay you to connect with. Managing this information well saves time, money and enables you to become more efficient in targeting and managing customers and prospects. The Beeline Data Audience Data System has been built by publishers for publishers. As such, it is perfectly aligned to meet all your audience management requirements.

The complete picture in one record

Our smart system banishes the headache of duplicated and inaccurate data. Furthermore, merging information into one up-to-date and complete record ensures only appropriate communications are sent out to contacts. Ultimately this Single Customer View saves time and money, improves ROI and increases customer loyalty and satisfaction.

Manage your most valuable asset

Our Audience Data System is straightforward and intuitive, enabling users to keep a tight rein on their data. It provides a flexible access system with easy batch loading and a quick export function – making record creation and maintenance fast and efficient. The system has been tested to 1 million records, providing reassurance that whatever size database you work with, the Audience Data System has more than enough capacity to cope.

Intelligent search and reporting functionality

Our system provides extended search capabilities and allows users to create bespoke reports, enabling the retrieval of highly targeted data to support sales and marketing campaigns. Data can be tagged plus a range of products and services can be managed effectively such as paid subscription offers. The system also features an intuitive mailing file interface and has the ability to integrate with email broadcast software.

Other features include:

  • Easy online registration page set up
  • Online subscriptions pages and shopping cart functionality
  • Comprehensive controlled circulation, finance and marketing reporting
  • Source Coding to enable marketing analysis
  • Password/username management for gated content

 

Here’s what one satisfied Beeline Data customer said…

I migrated all my audience data onto their software in early 2013 and have been using the Beeline circulation service since later that year. I have total confidence in the way Malcolm at Beeline manages the circulation process, including some quite complicated BPA returns, and feel the systems give me the control I want without the need to micro manage. I would have absolutely no hesitancy in recommending them to any other company considering an upgrade in the software they use or the circulation service they need.

Adrian Broadbent, MD Aerospace Media